Rory Peck Trust is a leading charity dedicated to supporting the safety and welfare of freelance newsgatherers around the world. Working closely with their team, we created a visual identity that reflects their mission to protect independent journalism. Guided by their core values of resilience, solidarity and empowerment, the brand balances clarity, structure and purpose. A distinctive monogram, carefully considered logo suite and adaptable graphic devices bring focus to imagery and storytelling across digital and print – resulting in a system that communicates with both authority and approachability.
We extended this identity into a redesigned website, restructuring the site map and user journey to improve accessibility and engagement. With bold typography, intuitive navigation and a refined content hierarchy, the new platform strengthens recognition, streamlines user experience and supports Rory Peck Trust in engaging audiences, building awareness and driving support for their vital work.
